Form Studios Launches New Virtual Production Studio in Atlanta

BUFORD, GEORGIA – July 2025 – Form Studios, a leading provider of advanced production solutions and premier studio spaces, is proud to announce the opening of its newest facility located in Atlanta, Georgia. This expansion marks a major milestone in the company's growth across the Southeast, building on the success of its established stages in North Georgia.

Strategically located in Atlanta's creative corridor, the new studio is designed to meet the evolving needs of modern production—from branded content and commercial work to real-time VFX and virtual production. With an emphasis on technical innovation and creative agility, the space offers filmmakers, agencies, and global brands access to next-generation workflows in a fully integrated, future-ready environment.

At the core of this expansion is a network of powerful industry partnerships that bring best-in-class technology, expertise, and capabilities directly into the studio.

“This launch is a true collaboration with the world's most innovative production partners,” said Shawn Herold, President of Form Studios. “We've built more than a studio—we've created an ecosystem designed to push creative boundaries and unlock new possibilities.”

Key Partners

Rise Studios is a full-service production company specializing in commercial work, branded content, and film/television. As an anchor partner, Rise brings a proven track record of compelling storytelling and high-end production execution.

Unilumin is equipping the studio with a versatile suite of LED technologies, including wall-mounted digital signage, all-in-one display systems, roaming LED wall setups, and a flagship high-frame-rate LED wall running at 240fps—enabling advanced workflows like frame remapping.

OptiTrack is installing its premier camera tracking and motion capture system, bringing full-body and facial motion capture capabilities to the Atlanta market. This includes markerless capture for faster and more flexible performance recording.

ZEISS is contributing a curated selection of cinema lenses to the studio, supporting on-site demos.

RED will provide its cutting-edge V-RAPTOR X camera system for demos, leveraging its Phantom Track feature for simultaneous Unreal Engine visuals alongside green/blue screen keyable footage.

SISU Cinema Robotics will house one of their robotic arms on-site, as Form continues its R&D efforts to explore the integration of robotics into virtual production.

“This launch is bigger than a new space—it's a collective investment in the future of storytelling,” added Herold. “Our partners empower us to offer a studio experience that's truly unmatched in the Southeast.”

Form Studios invites agencies, production companies, and creators to experience this next-generation facility. To learn more, visit formstudios.com or contact book@formstudios.com.