Experiential Production

Production technology for live experiences.

LED volumes, cinema robotics, motion capture, real-time Unreal Engine, and full AV integration — built for trade show floors, street activations, live broadcasts, and brand experiences wherever the public meets the brand.

Case Study

Activations in the wild

Recent brand experiences combining live production, interactive content, and technical operation.

Puget Systems · SIGGRAPH 2026

ROBO DOJO: fight a dojo of robots as your own MetaHuman

Players stepped into the dojo and controlled a MetaHuman in real time using markerless motion capture — no suit, no markers, and no calibration between players. Unreal Engine drove the game, characters, and environment live on a Unilumin LED wall. The same single Puget Systems laptop also hosted character selection and the live leaderboard, captured every fight, built a branded social edit automatically, and emailed it to the player as they stepped out. None of those technologies ship as one system — making them work together, player after player, was our part.

375 players
Across three days
454 fights
Back to back, live
One laptop
Ran the entire experience
Puget Systems · SIGGRAPH 2025

Virtual rage room, driven by your body

Attendees stepped onto the booth floor and used markerless motion capture to control a character inside a branded virtual rage room — smashing, throwing, and destroying everything in sight. Our system recorded each performance, scored it with music, applied Puget branding, and delivered the finished clip to the guest's phone via QR code, ready to post.

No suits, no markers
Markerless mocap
Lead capture built in
QR-gated delivery
Branded clip, on-device
Social ready
Capabilities

Built around the experience.

A focused technical package for a brand launch, trade show, live broadcast, or interactive installation.

LED environments

Branded worlds and camera-ready backgrounds, with content and wall configuration tailored to the venue.

Robotics & capture

Programmed cinema and broadcast camera moves, including MRMC integration and branded guest content.

Interactive characters

Live motion capture and Unreal Engine characters that respond to performers and guests.

AV & show systems

Integrate video, audio, lighting, playback, and control with the venue and production partners.

Live broadcast

Multi-camera production, audio, and show operation for talks, demonstrations, and on-floor broadcasts.

Content delivery

Plan the branded stills, clips, and campaign assets alongside the experience and agreed guest delivery workflow.

NIKON, MRMC, NAB 2025
NIKON · MRMC · NAB 2025
Robotic broadcast studio, fully integrated
More Work

More from the floor

Additional activations across the studios and on location.

SISU · Cine Gear 2024

A high-speed city ride that never left the booth

For SISU's Cine Gear demonstration, attendees climbed into a real tuk-tuk mounted on a turntable while a SISU robot-mounted camera circled in dynamic orbits. Behind them, a city built in Unreal Engine raced by on the LED volume, and shaker motors put road feedback through the seat. The on-camera result: a wild, high-velocity ride through an imaginary city — captured live, branded, and ready to post the moment they stepped off.

Turntable + robot, 360° orbits
Synthetic camera moves
UE5 city, driven live
Real-time LED environment
Shaker motors, road feedback
Haptic immersion
SISU · Cine Gear 2023

Scaling a virtual mountain from inches off the ground

For SISU's 2023 Cine Gear appearance, we built a climbing illusion that turned a corner of the booth into a cliff face. Attendees clung to a small physical rock anchored where two LED walls met in an L-shape, while Unreal Engine extended the mountain in every direction. Forced perspective and careful camera placement made a foot of climbing read as hundreds — captured live and delivered as a vertical, social-ready clip the moment they came down.

L-shaped LED, corner build
Two-wall configuration
Real rock, virtual mountain
Practical + UE5 extension
Inches read as hundreds of feet
Forced-perspective capture
Puget Systems, NAB 2026
Puget Systems · NAB 2026
Corridor Crew Live, broadcast from the show floor
Process

How an activation works

From first brief through live event and post-event deliverables.

01

Creative Development

  • Brief and concept development
  • Technology and format selection
  • Environment and interaction design
  • Scope, timeline, and logistics planning
02

Production & Build

  • Real-time environment creation in UE5
  • Hardware integration and testing
  • Content programming and rehearsal
  • On-site installation and calibration
03

Activation & Delivery

  • Live operation with on-site technical crew
  • Real-time content generation and distribution
  • Social integration and guest delivery
  • Post-event content package and reporting
Metatailor, GDC 2026
Metatailor · GDC 2026
LED-anchored booth at GDC
Locations

Find your stage.

Production support across Georgia and Los Angeles, with mobile deployment to your venue.

FAQ

Common questions

Brand activations, live events, and virtual production — answered.

What is an experiential activation?

A live, interactive brand experience built with virtual production technology — LED volumes, real-time Unreal Engine graphics, and cinema robotics — for events, product launches, and installations.

What kinds of activations do you produce?

Product launches, brand experiences, live events, broadcast moments, and interactive installations — including work for brands like Delta, Coca-Cola, and the Atlanta Falcons.

Can you run an activation at our venue?

Yes. We deploy LED walls, real-time graphics, cinema robotics, and crew to your venue, or host the activation at one of our stages.

Why is virtual production good for live events?

Real-time environments and interactive graphics let audiences step into branded worlds live, with camera-ready visuals and repeatable, programmable robotic camera moves.

Start a project

Let's build your next production.

Get in touch →book@formstudios.com