Production technology for live experiences.
LED volumes, cinema robotics, motion capture, real-time Unreal Engine, and full AV integration — built for trade show floors, street activations, live broadcasts, and brand experiences wherever the public meets the brand.
Activations in the wild
Recent work where production-grade infrastructure delivered measurable engagement and shareable content.
Virtual rage room, driven by your body
Attendees stepped onto the booth floor and used markerless motion capture to control a character inside a branded virtual rage room — smashing, throwing, and destroying everything in sight. Our system recorded each performance, scored it with music, applied Puget branding, and delivered the finished clip to the guest's phone via QR code, ready to post.
What we build
Cinema-grade production infrastructure applied to live brand experiences — not event lighting pretending to be immersive.
Immersive LED Environments
Guests step into fully realized branded worlds inside our LED volumes. Product landscapes, impossible locations, and interactive backdrops at a scale and fidelity traditional event production cannot match.
AV Integration & Custom Builds
LED walls, audio, lighting, camera robotics, and broadcast hardware wired into one production stack. Booth, stage, street install, or modular venue build — we integrate across vendors so it runs as a single system, not a stack of rentals.
Camera Robotics & MRMC Integration
Broadcast-grade MRMC arms, glambot moves, and repeatable cinema shots driven by show-control. We deploy, program, and integrate the robots into the broader production pipeline.
Live Show & Broadcast Production
Multi-cam capture, on-floor audio mixing, and daily-show flow for live talks, demos, and broadcasts from the booth — the same setup we ran for Corridor Crew Live.
Live Motion Capture
Guests drive digital characters in real time. Interactive avatar experiences, live character performances, and audience-driven animation powered by our OptiTrack system and Unreal Engine.
Real-Time Environments
Unreal Engine 5 powers every environment. Content reacts to audience input, personalizes per guest, and renders at cinema quality in real time — no pre-rendered loops.
Interactive Installations
Sensor, touch, and gesture-driven experiences with bespoke real-time software underneath. Audience participation drives the content, not the other way around.
Social Content Moments
Every activation is designed to generate shareable content. High-speed video, branded stills, and social-ready clips delivered to guests in real time via QR or direct share.
Why brands choose us
Most experiential agencies rent technology for the day. We own and operate ours every day.
We own the technology
LED volumes, cinema robots, and motion capture systems aren’t rented for your event. We build with them daily and know what they can do — and how to push them further.
Cinema-grade production
Hollywood virtual production infrastructure applied to brand experiences. The same stages, tools, and team that produce game cinematics and feature film content.
Multi-vendor integration
NIKON, MRMC, Puget, RED, and more — wired together as one production system. No handoffs between rental houses, AV vendors, and tech integrators. We handle the integration in-house.
Production-grade anywhere
Booth at NAB, street corner activation, brand pop-up at a venue, festival deployment — same crew, same tech, same standards. Repeat presence at SIGGRAPH, NAB, GDC, and Cine Gear means logistics under pressure is muscle memory.
Content that outlives the event
Every activation generates high-quality video, stills, and social content. Not just foot traffic — deliverables your marketing team can use for months.
One production partner
Concept, creative development, technology, on-site execution, and content delivery from the same team. No vendor handoffs between idea and experience.
More from the floor
Additional activations across the studios and on location.
A high-speed city ride that never left the booth
For SISU's Cine Gear demonstration, attendees climbed into a real tuk-tuk mounted on a turntable while a SISU robot-mounted camera circled in dynamic orbits. Behind them, a city built in Unreal Engine raced by on the LED volume, and shaker motors put road feedback through the seat. The on-camera result: a wild, high-velocity ride through an imaginary city — captured live, branded, and ready to post the moment they stepped off.
Scaling a virtual mountain from inches off the ground
For SISU's 2023 Cine Gear appearance, we built a climbing illusion that turned a corner of the booth into a cliff face. Attendees clung to a small physical rock anchored where two LED walls met in an L-shape, while Unreal Engine extended the mountain in every direction. Forced perspective and careful camera placement made a foot of climbing read as hundreds — captured live and delivered as a vertical, social-ready clip the moment they came down.
What powers the experience
Production infrastructure purpose-built for immersive content \u2014 available in our studios or deployed to your location.
How an activation works
From first brief through live event and post-event deliverables.
Creative Development
- Brief and concept development
- Technology and format selection
- Environment and interaction design
- Scope, timeline, and logistics planning
Production & Build
- Real-time environment creation in UE5
- Hardware integration and testing
- Content programming and rehearsal
- On-site installation and calibration
Activation & Delivery
- Live operation with on-site technical crew
- Real-time content generation and distribution
- Social integration and guest delivery
- Post-event content package and reporting
Types of activations
Production-grade brand experiences for streets, trade floors, venues, and live broadcasts.
Where we activate
We deploy to the show floor or your venue. When pre-production needs a stage, we run from our studios in Buford, Atlanta, or LA.
Buford, GA
Flagship stage with LED volume, cinema robot, motion capture, and full production infrastructure. Purpose-built for immersive content and experiential production.
Atlanta, GA
LED volume with cinema robot, OptiTrack, and FreeD tracking in the heart of Atlanta. Partnership with Studio Space Atlanta.
Los Angeles, CA
West coast stage with LED, robotic camera, and motion capture. Access LA’s talent, venues, and event production ecosystem.