Production technology for live experiences.
LED volumes, cinema robotics, motion capture, and real-time Unreal Engine graphics — applied to brand activations, product launches, premieres, and live events across three studio locations.
What we build
Cinema-grade production infrastructure applied to live brand experiences — not event lighting pretending to be immersive.
Immersive LED Environments
Guests step into fully realized branded worlds inside our LED volumes. Product landscapes, impossible locations, and interactive backdrops at a scale and fidelity traditional event production cannot match.
Cinema Robot Capture
High-speed robotic camera capture for red carpets, premieres, and brand moments. Glambot-style content at production quality — shareable, branded, and delivered to guests on site.
Live Motion Capture
Guests drive digital characters in real time. Interactive avatar experiences, live character performances, and audience-driven animation powered by our OptiTrack system and Unreal Engine.
Real-Time Environments
Unreal Engine 5 powers every environment. Content reacts to audience input, personalizes per guest, and adapts in real time — no pre-rendered loops.
Interactive Installations
Custom sensor-driven, touch, and gesture-based experiences built for each activation. Audience participation drives the content, not the other way around.
Social Content Moments
Every activation is designed to generate shareable content. High-speed video, branded stills, and social-ready clips delivered to guests in real time via QR or direct share.
Broadcast-Quality Production
Live event production shot and lit to cinema standards. Virtual production infrastructure means broadcast-ready content captured in-camera, not composited after the fact.
Custom Software & Graphics
Bespoke real-time applications built for your specific activation. Interactive product configurators, data-driven visualizations, and generative content systems.
Why brands choose us
Most experiential agencies rent technology for the day. We own and operate ours every day.
We own the technology
LED volumes, cinema robots, and motion capture systems aren’t rented for your event. We build with them daily and know what they can do — and how to push them further.
Cinema-grade production
Hollywood virtual production infrastructure applied to brand experiences. The same stages, tools, and team that produce game cinematics and feature film content.
Real-time everything
Unreal Engine 5 powers every environment. Content changes live, reacts to guests, personalizes in real time, and renders at a quality level pre-rendered loops cannot match.
Three studios or on location
Run activations from our stages in Buford, Atlanta, or Los Angeles — or we deploy on location to your venue, festival, or event space.
Content that outlives the event
Every activation generates high-quality video, stills, and social content. Not just foot traffic — deliverables your marketing team can use for months.
One production partner
Concept, creative development, technology, on-site execution, and content delivery from the same team. No vendor handoffs between idea and experience.
What powers the experience
Production infrastructure purpose-built for immersive content \u2014 available in our studios or deployed to your location.
How an activation works
From first brief through live event and post-event deliverables.
Creative Development
- Brief and concept development
- Technology and format selection
- Environment and interaction design
- Scope, timeline, and logistics planning
Production & Build
- Real-time environment creation in UE5
- Hardware integration and testing
- Content programming and rehearsal
- On-site installation and calibration
Activation & Delivery
- Live operation with on-site technical crew
- Real-time content generation and distribution
- Social integration and guest delivery
- Post-event content package and reporting
Types of activations
Production-grade experiential for launches, premieres, trade floors, festivals, and live events.
Where we activate
Three studio locations with full production infrastructure — or we deploy to your venue.
Buford, GA
Flagship stage with LED volume, cinema robot, motion capture, and full production infrastructure. Purpose-built for immersive content and experiential production.
Atlanta, GA
LED volume with cinema robot, OptiTrack, and FreeD tracking in the heart of Atlanta. Partnership with Rise Studios.
Los Angeles, CA
West coast stage with LED, robotic camera, and motion capture. Access LA’s talent, venues, and event production ecosystem.